Ellis Faas cosmetics has launched a charity campaign to raise money for War Child: Make Up Not War. The theme of this year’s campaign is “Kiss To Make Up Not War.”

To support the cause, Ellis has created a limited-edition lip shade in its long-lasting Hot Lips texture—described as a bright, happy and playful shade. The shade launched July 1, and retails at $35. The full 100% of the net profits will go to War Child. The product is vegan, paraben-free, and cruelty free.

The brand has also created a new t-shirt (also in children’s size), which will also donate all net profits to War Child. In addition, the campaign will be supported by an online “kissing” campaign and a “kissing” film, completely made with the help of professional volunteers.

Ellis retailers are creating special windows and organizing campaign evxents.